Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.
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Six Apart has seen a huge lift in sales due to corporations better understanding the benefits of blogs...I am actually posting this article on my TypePad blog right now and commenting on the article, and at the same time, sharing(cross posting) on/to my Facebook news feed and Twitter page. This TypePad functionality allows corp. bloggers to do the same-manage their social graph from one platform/one log-in.
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